Last week one of those group chain emails came across my desk. I normally just delete them immediately as I’m not a big fan of the “pressure” / manipulation / magical thinking they usually apply at the end to send it along. The threat or promise that something significant will happen to me based on me forwarding a mass email – the good old chain letter superstition – has never been anything I felt a genuine desire to agree to. And, with rare exceptions, the messages don’t seem all that noteworthy (speaking for my own in-box of course, perhaps your friends send you better ones!).